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MEMBERSHIP SERVICES
Member involvement is vital to the success of any organization. Each factor of membership: recruitment, retention, communication and database management are equally important and must be constantly maintained. Combined, the members of Penman & Winton have more than thirty years experience working with membership organizations.
Recruitment
Penman & Winton will work with organizations to develop a recruitment plan to attract potential members. Recruitment strategies may include letters, membership applications, and individual phone calls to prospective members as well as other recruitment techniques.
Retention
The retention of members is vital to expanding the reach of an organization. Penman & Winton will work to create a custom retention plan for organizations.
Communication
Penman & Winton will maintain an electronic distribution and mailing list to keep in constant contact with members. Through the development of a membership-oriented message board, Penman & Winton can help achieve increased membership communication. The forum allows members to communicate on issues affecting the industry as well as general organizational business.
Database Management
With Penman & Winton organizations can feel confident that every time a member renews, registers for an event or conference, or makes contact with the association, organizational records are updated. Penman & Winton contracts through a third party vendor to provide a sophisticated member database and tracking system. The system provides an online database complete with powerful analytical tools and advanced tracking capabilities for maintaining the membership list.
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