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GRASSROOTS DEVELOPMENT
Penman & Winton has extensive experience in assisting organizations develop active and effective grassroots networks. Over the years the firm has developed a variety of techniques for generating large numbers of constituent contacts to legislators and key decision makers. In the past, strategies have included: publication and distribution of action alerts, development of phone trees, organizing regional meetings, and the development of briefing materials. We've worked with groups ranging from professional associations to social activists in developing grassroots networks.
By utilizing internet based technologies, we've increased constituent contacts for clients by more than forty percent in less than one year. Members only require access to the Internet and an e-mail address to participate. The system automatically matches participants with the proper legislator.
Specific benefits of the program utilized by Penman & Winton include:
- Increased involvement in priority legislation;
- Tracking of contacts with legislators and key decision makers;
- Control of message being delivered to legislators and key decision makers;
- Immediate response from members to legislators and key decision makers; and
- Personalized communications with members regarding priority legislative efforts.
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